Organic Ceremonial Grade Matcha | 100g | 100% Pure Green Tea Powder

This Ceremonial Grade Matcha is 100% pure Japanese green tea powder in a 100g pouch, the size to buy once it is a daily habit.

The size you buy once you are hooked.

A 30g tin is the right way to find out whether matcha suits you. Once it has become a daily habit, that tin lasts a month and the arithmetic stops making sense. This is the 100g pouch — roughly a hundred servings, at a noticeably better price per cup.

It is the same thing in the bowl: ceremonial grade, organic, stone-ground from shade-grown leaves, with nothing else in it. Whisked with water alone it is smooth and faintly sweet rather than bitter, which is the whole point of paying for the top tier.

What is in it

• 100g pouch, approximately 100 servings at 1g each
• Ceremonial grade, stone-ground
• Organic
• 100% green tea powder — no sugar, no filler, no flavouring
• Suitable for vegans and vegetarians

Ingredients: 100% organic green tea powder (matcha).

How to prepare it

• Sift 1 to 2g into a bowl to break up any clumps.
• Add roughly 60ml of water at about 80°C — not boiling, which makes it bitter.
• Whisk briskly for fifteen to twenty seconds until it foams.
• For iced matcha, whisk with a splash of cold water, then pour over ice and top with water or milk.

A note on the larger size

Matcha degrades on contact with air, light and warmth, and a 100g pouch is open for far longer than a 30g tin. Decant it into a small airtight tin and keep the bulk sealed in the fridge if you can. Bright green means fresh; a dull, yellowish-green means it has been open too long.

Good to know

Contains naturally occurring caffeine. Not recommended for children. If you are pregnant or breastfeeding you may wish to moderate your caffeine intake — speak to your doctor if you are unsure. Store in a cool, dry place out of the reach of young children.

More about this Ceremonial Grade Matcha

A 30g tin is the sensible way to try matcha. Once it has become part of the morning, 100g works out substantially cheaper per cup and saves reordering every few weeks. The grade and the grind are the same; only the quantity differs.

Matcha is sensitive to air, light and warmth, and a larger pouch stays open for longer, so storage matters more at this size. Press the seal closed fully, keep it in the fridge once opened, and use a dry spoon each time. Whisk into water at around 80°C rather than boiling.

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